The Start Up Wife Tahmima Anam


Paperback published by Canongate 26th May 2022

ISBN 9781838852528

Pages 304


When Asha starts work on a revolutionary app together with her new husband Cyrus, she’s thrilled. But while she creates an ingenious algorithm, Cyrus’ charismatic appeal throws him into the spotlight. What happens when the app explodes into the next big thing?

Gripping, witty and razor-sharp, The Startup Wife is a blistering novel about big ambitions, speaking out and standing up for what you believe in.

Poignant as well as savagely witty OBSERVER

Beautifully written, often hilarious and always thought – provoking MAIL ON SUNDAY

Like a boxset for your bedside STYLIST

Impossibly timely and bewilderingly smart ELIF SHAFAK

Stylish and funny SUNDAY TIMES

Fresh, funny, brave, savage, smart KAMILA SHAMSIE

A rambunctious and radiant riot of a novel MONICA ALI


This story has gone where no other authors have ever gone before, inventing a fabulous fictional story based on creating an ingenious algorithm.

For Asha, her idea could explode into the next big thing. It will be a life-changing app.

A new social media platform that is going to get people to form connections with others on the basis of what they like or don’t. It will do this by providing rituals for people based on their interests, beliefs, and passion. If someone was about to die ,it would be able to come up with a way to have a special funeral.

Asha Ray and Cyrus Jones got married exactly two months after they met for the second time, which was thirteen years after they met for the first time.

I found it strange why Asha never told her parents about Cyrus and why she didn’t inform them she had got married.

Asha now Mrs Jones, comes up with an idea to invent the Empathy Module site. She believes that had met her husband Cyrus after all these years, that she was capable of having some magic and putting it to her human replica. It will be a platform that will anticipate people’s need for meaning and ritual.

I personally enjoyed reading this unique story, and decided not to reveal too much as I don’t want to spoil it for readers who want to read The Start Up Wife.

I would like to thank Canongate for sending me a printed paperback in exchange for an honest review and for the invite to the read along.

About author Tahmima Anam

Tahmima Anam is the recipient of a Commonwealth Writers’ Prize and an O. Henry Award, and has been named one of Granta’s best young British novelists. She is a contributing opinion writer for the New York Times and was recently elected as a fellow of the Royal Society of Literature. Born in Dhaka, Bangladesh, she was educated at Mount Holyoke College and Harvard University, and now lives in London, where she is on the board of ROLI, a music tech company founded by her husband

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